Continuous integration (CI) is a widely used practice in modern software engineering. Unfortunately, it is also an expensive practice — Google and Mozilla estimate their CI systems in millions of dollars. There are a number of techniques and tools designed to or having the potential to save the cost of CI or expand its benefit - reducing time to feedback. However, their benefits in some dimensions may also result in drawbacks in others. They may also be beneficial in other scenarios where they are not designed to help. In this paper, we perform the first exhaustive comparison of techniques to improve CI, evaluating 14 variants of 10 techniques using selection and prioritization strategies on build and test granularity. We evaluate their strengths and weaknesses with 11 different cost and time-to- feedback saving metrics on 100 real-world projects. We analyze the results of all techniques to understand the design decisions that helped different dimensions of benefit. We also synthesized those results to lay out a series of recommendations for the development of future research techniques to advance this area.